The newly released data takes stock of any and all sound-related metrics one could imagine, from top artists on the platform to top “oldies” songs that resurfaced over the last year. Now, TikTok has unveiled its official annual internal music report for the past year, laying out just how vastly the app has influenced the industry. Consider the stratospheric rises of Olivia Rodrigo, Måneskin, or even the Australian rapper Masked Wolf - would all three artists have had the same trajectory without TikTok’s help? I guess we’ll never know. It’s obvious by now that the app has resoundingly changed the way musicians and record labels now market and roll out new music, but to witness its cachet play out in real life was still a trip. If there’s one thing 2021 proved, it’s that TikTok’s iron-handed grip on steering the current of pop culture is as strong as ever.
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